Parker McCollum takes twists and turns from a dive bar, to Union Valley Church, to a swift drive with cops on his tail in the “What Kinda Man” music video.

The award-winning country star delivered the cinematic visual on Thursday (January 16). Directed by Dustin Haney, the electrifying, cinematic clip brings the song to life with captivating storytelling and subtle Easter eggs for longtime fans to pick up on, notes a press release issued after the premiere on Thursday, including nods to his previous hits and a cameo by McCollum’s wife. McCollum married his wife, Hallie Ray Light McCollum, in Texas in 2022. They welcomed Baby No. 1, son Major Yancey Tyler McCollum, on August 8, 2024.

“Excited for y'all to see this one!” McCollum exclaimed in a statement when the “What Kinda Man” music video arrived. “Working with Dustin has been such an incredible creative partnership. He has such a great eye for what I'm trying to accomplish and always over delivers. This video for 'What Kinda Man' was a whole lot of fun to make and I hope y'all enjoy it."

McCollum spotlighted his signature, traditional country sound on the energetic single he released in September. Natalie Hemby and Jeremy Spillman teamed up to write “What Kinda Man,” and Frank Liddell and Eric Masse produced the single. McCollum said at the time that he “could not be more excited to share this new music with the world… Lately, I’ve been coming back to this sound and the roots of where I started out. I think this new song is my way of revisiting that and creating something that feels like home to me and my fans. I hope the world loves it."

The Texas-born singer-songwriter is slated to kick off his headlining “What Kinda Man Tour” this month. The tour includes special guests Ashley Cooke, Kameron Marlowe, Randy Rogers Band, Steve Earle & Reckless Kelly, Corey Smith, William Beckmann, Laci Kaye Booth, Vincent Mason and Hudson Westbrook on select dates.

“First I want to say a huge thank you to each and every person who has come out to one of our shows,” McCollum said in a statement when he announced his first round of tour stops in October. See the latest list of dates here. “Y’all were with us rain or shine this past year and I can say it was hands down one of my favorite tours - I truly do have the best fans out there! Y'all keep me doing the thing that I love to do and for that I'll forever be grateful. Can't wait to kick the doors down in 2025 and hope to see you all out on the road again next year.”

Tim Palmer

It's for Air New Zealand. So, of course, it's got a 'middle earth Lord of the Rings' theme throughout it. This should be playing in theaters, not airlines!